全球健身行业“超级碗”IDEA上海开幕丨魏江雷畅谈健身行业发展机遇

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发布时间:2018-08-16 22:20

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8月16日,世界健身行业聚焦上海,全球顶级健身机构IDEA WORLD在国家会展中心(上海)正式启动IDEA中国峰会。作为全球最具影响力的专业教练服务平台,IDEA在美国经历了36年的发展,一直被誉为全球健身行业的“超级碗”。2018年IDEA中国峰会首次落地上海,携手国际健身领域优秀导师,为中国健身爱好者献上一场具有全球视野的饕餮盛宴!新浪网高级副总裁、新浪体育总经理的魏江雷作为被邀嘉宾发表演讲,分享中国体育产业浪潮下健身行业的发展机遇。

以下是演讲内容:

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Good morning ladies and gentlemen,

I am pleased to be here and honored to share my views on the China sports industry growth and particularly, the growth of the fitness and shaping segment.

China’s GDP per capita closed to $9,000 last year and will be surpassing $10,000 in the next 24 months. Many studies and analytics indicate the surge of the sports related expenditure at the 10k per capita point. The Chinese Government’s article No.46 opened the sports industry to enterprises, capitals and individuals which also triggered the growth further.

Among all sports, fitness and shaping are the most popular and promising segment. There are 46million Weibo users who have the interest tag and dedicated to fitness and shaping related content and services. Fitness club chains signed more customers and leasing contracts in the past 3 years. And fitness and shaping themed startups received more VC funds than of other segments.

Despite of rapid growth of the fitness customers, the trainers’ quality and quantity become the bottleneck of the segment growth. How to train and obtain the trainers, how to sustain and grow them and how to equip them with up-to-date knowledge and skills are crucial to the segment development. And beyond fitness and shaping, what is hot and trendy?

IDEA provides all answers to the above. 36 years ago, IDEA started to standardize the US fitness sector services. It covers a wide range of fitness services including health coaching, behavior change, mind and body training and nutrition. As of now, there are 275,000 trainers active on IDEA platform. Thanks for IDEA, we will learn from 29 international training facilities in this summit and many of experts are head coaches and founders.

I am sure you will enjoy the summit and find the path to your personal satisfaction and career growth here. And the network you established during the sessions will feed you with ideas, discoveries, even business partners. So I’d like to encourage you to learn humbly and know people aggressively.

IDEA is a learning service and a platform to all. With IDEA, you will build your ideal world. In IDEA, we trust. Good luck to all.

Thanks.

  以下为讲话译文:

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  女士们、先生们,早上好!

  很高兴受邀参加IDEA中国峰会,与大家分享一些我对中国体育产业发展的理解,尤其是有关健身塑形这方面的内容。

  去年,中国的人均GDP已接近9000美元,在未来的两年里很有可能超过1万美元。许多研究和分析表明,人们用于体育消费方面的开支还将在人均1万美元的水平上有所激增。此外,国务院出台的第46号文件,向企业、资本和个人都开放了体育产业,这也进一步推动了中国体育产业的快速发展。

  在所有的体育运动中,健身和塑形是最受欢迎也是最有前景的一类。在微博上,有4600万用户的兴趣爱好标签都与健身和塑形有关。过去3年里,健身俱乐部比以往收获了更多的会员客户和更多的签约合同。此外,健身塑形类的初创企业也获得了比其他领域更多的风投基金。

  虽然健身用户的数量在增长,但专业教练的质量和数量却成了阻碍这部分市场发展的绊脚石之一。如何去招募和培训教练,管理和壮大这部分人群,以及如何让他们保持与时俱进的知识和技能,这些对于健身行业的发展都是极其重要的。基于健身和塑形之上,当下的热点和未来的潮流又有哪些?

  IDEA可以解决以上所有的问题。36年前,IDEA在美国开始布局健身行业,它广泛涵盖了众多健身服务领域,包括健身教练、塑形减脂、体能训练及运动营养。迄今为止,IDEA平台上已经拥有27.5万的专业教练。感谢IDEA,我们将在本次峰会上携手29位来自国际健身培训机构的资深专家共同探讨学习。

  我相信你们中的每一位都会享受其中,并在这里找到实现个人发展和职业成长的道路。峰会内的沟通交流也将为你们提供新思路、新发现,甚至是商业伙伴的机会。所以我鼓励大家虚怀若谷,求知若渴。

  IDEA就是这样一个为大家提供学习机会的服务平台,和IDEA一起打造你的梦想王国,在IDEA,我们坚信不疑,祝大家好运!

  谢谢!

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